The Redskins’ local television ratings dropped for a second consecutive year, which is hardly surprising given the team’s lack of on-the-field winning. Two years removed from a surprising NFC East title, the drop was was much more pronounced this season than it was from 2012 to 2013.
The 14.7 percent drop in the Redskins’ local market television rating from 2013 to 2014 was the fourth-largest in the league after the Saints (-18%), Titans (-17%) and Chiefs (-16%), according to SportsBusiness Daily’s Austin Karp. The Redskins’ average household rating of 22.7 ranked 22nd in the NFL and was 5.5 rating points below the league average.
During the 2013 season, the Redskins ranked 19th in local TV ratings; in 2012, they finished 16th.
The Cardinals, Browns, Bills, Jaguars and Chargers saw the biggest year-over-year increase in local ratings. The top five teams in terms of average household rating are the Packers, Saints (despite their drop), Seahawks, Broncos and Steelers.