The spread of Kirk Cousins’s signature phrase — “You Like That” — reached new levels Sunday at FedEx Field.

Almost two months after Cousins jokingly screamed the phrase at CSN’s Tarik El-Bashir, it was everywhere on Sunday. Fans — led by on-air team personnel — chanted it after Kirk Cousins’s first-half touchdown run. They chanted it louder after Cousins threw a touchdown pass to Jordan Reed to give Washington a 21-0 lead. And they chanted it still louder (and longer) after Cousins connected with DeSean Jackson on a 77-yard bomb in the second half.

(And, for good measure, after his touchdown pass to Pierre Garcon in the fourth quarter that helped seal the deal.)


This was not only happening in one corner of the stadium, either. It was everywhere.

“At first I didn’t know what they were saying and I had to look at some of the fans and read their lips,” Terrance Knighton said. “I mean, I hope he’s making money from that.”


“I was trying to figure out what they were saying at first until [Knighton] told me they were saying that,” Ricky Jean Francois said. “As a quarterback, I don’t know how you could feel when you’ve got everybody chanting what you started. So you know you’ve got everybody in D.C. behind you now, you can’t ask for nothing else.”

“Throughout the whole game you hear that. That’s something he created. He started that. I think a lot of people didn’t really think he was going to be able to get the job done, especially with the decision that they made with making him the starting quarterback. As far as us, we’re just doing everything we can to get behind him and stand for him and play for him. … So definitely, you like that, everybody’s rolling with that.”


Meanwhile, the team encouraged the chants by putting the phrase up on its big screens.

And Kevin Durant tweeted the phrase after the Jackson touchdown.

And players tweeted it after the game.

So did the cheerleaders.

There was even apparently a fan who had shaved the phrase into his head.

And another kid who used it to get some media love.

This isn’t ending, either. As long as Washington keeps winning, “You Like That” will keep growing.