(Alex Brandon/Associated Press)

In a letter from Washington Redskins President Bruce Allen to season ticket holders, the team introduced variable pricing.

The Redskins surveyed fans regarding the idea in June and will implement the practice starting with the 2016 season.

Washington is the 17th NFL team to adopt variable pricing in some form, according to the Associated Press.

Variable pricing moves away from the old model of setting a price on a regular season seat for the entire season and instead allows teams to re-price tickets each game based on demand. The price per game for preseason tickets will drop slightly, according to the letter, while the price of regular season games will increase. Ultimately, the practice should help to make ticket sales fairer for season ticket holders, should they decide to sell them on the secondary market.

Despite the changes, the letter repeatedly assured ticket holders that they would not increase their total package cost.