Kirk Cousins’s transition from unheralded fourth-round backup to Washington sports VIP took the natural next step this week: an announcement from Eastern Motors that it had signed Cousins to a sponsorship deal.

This puts Cousins in the elite class of local athletic superstars Alex Ovechkin and Clinton Portis, Chris Cooley and LaVar Arrington, Alfred Morris and Bradley Beal, Brian Orakpo and Jason Campbell, Santana Moss and Brendan Haywood, Sean Taylor and Antwaan Randle El. It’s a rite of passage, a training in camp, something that lasts as forever as a touchdown run or a six-second video clip starring Tarik El-Bashir.

And it raises the prospect of one of the most memorable sing-song recitations of “Your Job’s Your Credit” in the nearly 20 years these commercials have existed.

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“Creative ideas have already started swirling around the Easterns corporate headquarters in Sterling, Virginia, but no matter what is decided the Easterns Jingle will always be the spot DC natives look forward to the most,” the company said in a press release, and I’m not sure I’d disagree.

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The company also announced that it has signed fellow Redskins star Ryan Kerrigan, and that it retained both Redskins tight end Jordan Reed and Beal, the Wizards guard.

“We wanted to assemble the dream team,” Easterns founder Robert Bassam said in the release, “and we wanted the faces of the Redskins on both sides of the ball.”

Commercials with Cousins and Kerrigan are scheduled to take place in mid-to-late May, and the company would not confirm whether Cousins will in fact be singing the jingle. If he does, though, it would be the most anticipated Eastern Motors jingle-singing since at least Ovechkin’s, I believe. Ovechkin, you’ll recall, pronounced SUVs” as “suvs,” and requested some shots of vodka during the shoot.

Meanwhile, in less important Cousins news, our Mike Jones reports that Cousins this week has “asserted himself as the leader of the offense,” taking a more vocal role than he assumed during his first season as Washington’s starter. Once you have the power of an Eastern Motors endorsement in your back pocket, anything is possible.

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