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Bryce Harper’s viral hair dryer video was a stunt to sell hair-care products

Washington Nationals right fielder Bryce Harper (and his luscious hair) during a game against the Braves. (John Bazemore/AP)

Honestly, who could resist that hair?

Bryce Harper, host of arguably the finest locks and mane in Major League Baseball, finally has a national hair-care endorsement deal. Turns out that double hair dryer video from earlier this week — the one posted by his brother Bryan, which racked up more than 650,000 views — was just a teaser.

Harper is an equity owner in Blind Barber, a men’s salon and grooming company with locations in Los Angeles, New York and Chicago. The Nationals outfielder will help create new formulas of the company’s strong hold hair styling clay, beard balm and dry shampoo.

Bottles of the stuff cost between $16 and $28. Or you could buy the “Bryce Harper Selects” package, which includes “40 Proof Sea Salt Spray,” “90 Proof Pomade,” “Watermint Gin Daily Face Moisturizer” and “Watermint Gin Daily Face Wash” for $75.

ESPN’s Darren Rovell first reported the deal.

Harper also stars in a surprisingly funny 42-second ad the company posted on Twitter.

Yes, the hair dryers make an appearance.

Harper’s old hair gunk was “Suavecito Pomade,” which did an admirable job keeping his hair in place under his ball cap despite the District’s muggy summers.

“I take pride in how I look and my hair and beard always have to be looking sharp,” Harper said in a statement. “I’ve entertained grooming brand offers in the past, but when I met the Blind Barber team we bonded over our love of barbershop culture and I was impressed by their creativity beyond cuts and product. It’s great to be a partner in the creative process, and much more meaningful than just slapping my name on a jar of pomade.”

Now it’s up to Blind Barber to make sure Harper’s hair withstands everything the 2018 season throws at him — plus free agency.

Read more Nationals coverage:

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Nationals place Adam Eaton on disabled list, promote Moises Sierra

Max Scherzer joined some elite company (again) with his performance Monday

Mike Rizzo should never be allowed to leave the Nationals

Bryce Harper: Is it his last year with Washington Nationals?