After all the fuss about Black Friday and the videos of people camping out in front of stores ready to break through those doors, you might think that the crush is on this morning. Not so, say the people at Inrix, the global traffic tracking company. In the Washington area, people don’t begin the rush to the stores until later in the day.
“People don’t really come out of their turkey coma until about noon,” says Jamie Holter of Inrix, who has reviewed past Black Friday traffic patterns around the D.C. region’s major shopping areas. “The peak time is between 1 and 5 p.m. People think everybody comes out for the midnight doorbusters, but if you can get to the mall before noon, you should be okay.”
Holter said it’s different in other parts of the country. For example, she said, on the West Coast the peak shopping hours today will be from 3 to 6 p.m.