The woman behind the concept is Stella Mateo, a longtime taxi industry veteran, who according to the New York Times, also happens to be the wife of the president of the New York State Federation of Taxi Drivers. According to the New York Times, the service will launch in New York City, Westchester County and Long Island. (It will be known as SheTaxi in Westchester and Long Island — but as SheRides in New York City because rules there prohibit them from using “taxi” in their name.) According to the Times, the app will ask the requester whether there is a woman in the party — if not, it will redirect them to another car service.
We’ve reached out to representatives for the company for more information, including whether they envision bringing SheRides to the Washington, D.C. market.
Oh and the pink pashminas? That’s how you’ll recognize a SheRide driver.