Crystal City, the innovation hub that’s already home to myriad start-ups and tech ventures, will soon welcome a big-name tenant: Lyft.

The ride-hailing firm and Uber competitor will invest $350,000 to establish a Mid-Atlantic headquarters in the southeast Arlington neighborhood, Virginia officials announced Monday. The move is expected to create 32 jobs in the already-bustling corridor.

“Arlington County has become a hub for the thriving technology sector, and Lyft will be a strong addition to our corporate roster,” Virginia Gov. Terry McAuliffe (D) said in a statement Monday. “Attracting companies that represent this kind of high-tech entrepreneurship is vital to our efforts to diversify and build a new Virginia economy, and today is a big win for the Commonwealth.”

Lyft says it is renting space at 2011 Crystal Dr., a property owned by Vornado, a realty giant in the neighborhood.

“Lyft is thrilled to open our new office in the emerging innovation center of Crystal City,” Lyft General Manager Steve Taylor said in a statement. “We’re extremely pleased by the warm welcome we have received from Governor McAuliffe, and state and county officials. Building a strong presence in the D.C. area is crucial to Lyft’s growth and we look forward to strengthening our ties to this area for years to come.”

McAuliffe met with Lyft executives at the company’s San Francisco headquarters during a “Marketing Mission” in March, his office said, and Virginia beat out the District for the project. Lyft added that the majority of its drivers in the region live in Northern Virginia, making Crystal City a good fit.

“Crystal City was selected because it is an innovation hub and there are many other like-minded, venture-backed companies in the area,” a Lyft spokesman said. “We felt it was important to be near them.”

Lyft, which launched in 2012, is available in more than 200 cities nationwide, and the company’s D.C. coverage area encompasses all of Northern Virginia. Lyft says the new positions will mostly cover operations — onboarding and support of drivers — as well as marketing.

Company officials say Lyft has already partially moved into its new headquarters, but its “build-out” won’t be finished until December, at which point it expects to become fully operational.