Kirby outlined the new program in a memo obtained by the Chicago Business Journal.
“As we look to continue improving, we took a step back and decided to replace the quarterly operational bonus and perfect attendance programs with an exciting new rewards program called ‘core4 Score Rewards’,” the memo said.
The Business Journal reported earlier that the Core4 program was part of a company-wide effort by Kirby to grow United’s reputation as an airline that cares. The initiative comes just months before the first anniversary of an incident in which a passenger was violently dragged off a United flight to help make room for crew members. Video of the fracas sent the airline’s stock price tumbling and forced CEO Oscar Munoz to issue a public apology to the passenger, David Dao. The airline also reached a cash settlement with Dao. The amount was kept confidential.
Inc. Magazine chronicled some of the reaction to the lottery plan.
“If I wanted to play in a lottery, I would just go my local 7/11. I recommend United management reconsider this morale killing program,” wrote one employee, the captain on an A-320.
“This sounds like a game show with cash prizes and lets see who gets the spin of the wheel. This doesn’t sound like a plan that even attempts to show value, respect and appreciation for the work of its employees,” responded a flight attendant.
The Twitterverse was equally appalled:
Corporations are people. They just don't have souls or a basic understanding of human dignity and fellowship. #Unitedhttps://t.co/FBBEcglAHT— elaine layabout 🙊 (@elainelayabout) March 5, 2018