The NBA is finally taking a stand against purveyors of the flop.

Shane Battier, you’ve been warned. (Charles Krupa/AP)

One week after the league promised to curtail flopping, the league announced a new policy aimed at eliminating the act of feigning contact to draw fouls.

Under the new rule announced by the NBA on Wednesday afternoon, a player determined to have committed a flop during a regular season game will be fined increasing amounts for a second transgression and all future flops.

The first flop will garner a warning, the second a $5,000 fine. The third and fourth offense result in $10,000 and $15,000 fines and a fifth violation will draw a $30,000 penalty. Further flops could result in an increased fine or suspension, according to the policy.

“Flops have no place in our game – they either fool referees into calling undeserved fouls or fool fans into thinking the referees missed a foul call,” NBA Executive Vice President of Basketball Operations Stu Jackson said in the release. “Accordingly, both the Board of Governors and the Competition Committee felt strongly that any player who the league determines, following video review, to have committed a flop should – after a warning – be given an automatic penalty.”

In case you were wondering, Cleveland center Anderson Varejao – who was voted the league’s biggest flopper in a 2011 Sports Illustrated player’s poll – makes $7,700,000. Chances are, a small chunk of that could be headed back to the league this season.

Sure, this sounds like a good – and long-overdue – idea. But will it work? Will the NBA really fine its biggest stars for embellishing contact?

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