Kate Upton Super Bowl ad: It’s sudsy

Kate Upton, clothed more discreetly. (Michael Loccisano / Getty Images for Sports Illustrated)

So much for truth in advertising.

It isn’t so much that Kate Upton, as the Mercedes-Benz people say, “washes the all-new … CLA in slow-motion,” as it is that Kate Upton, in the brief clip that’s been released, gets a bunch of guys in football jerseys to wash the all-new CLA for her.

Not that anyone is likely to complain. There’ll be more of the ad — and Upton, presumably — during Super Bowl XLVII. Oh, and there’s a car, too.

Follow @CindyBoren on Twitter and on Facebook.


Video: The making of Psy’s Super Bowl ad. It’s for pistachios.

Best of 2012: A look at last year’s Super Bowl ads

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.



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Cindy Boren · January 23, 2013

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