Sometimes, meta trumps Madison Avenue.
Take the folks behind Oreos, for instance. They had a sweet little “Cookie or Creme” ad for their cookie that scored nicely in polls about Super Bowl XLVII commercials. But it was their nimble slam-dunk of a response to the unforeseen — the 34-minute power failure at the Superdome — that had everyone talking about Oreo today.
In the midst of blackout, their ad company, 360i, tweeted a simple little message that has been retweeted more than 15,000 times and has over 20,000 Facebook likes:
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
“We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” agency president Sarah Hofstetter told BuzzFeed. “Because the brand team was there, it was easy to get approvals and get it up in minutes.”
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