The NCAA Final Four heads for Jerry Jones’s palace next year. (Tom Pennington / Getty Images)

It’s taken seemingly unlimited minutes for him to decide, but Dallas Cowboys owner Jerry Jones finally has sold the naming rights to Cowboys Stadium.

AT&T and the team have reached a naming-rights agreement for an undisclosed sum and the pigskin palace will become AT&T Stadium immediately. Jones, not surprisingly, has grandiose plans, saying in a press conference announcing the deal that he wants “this building to be more familiar than the White House.”

He declined to talk about the length and size of the deal, although it was reported that he received less than the $20 million he was seeking. He did admit that the deal “is not the most in dollars that there has been for naming rights.”

The stadium opened in 2009, when the corporate economy was poor for big-ticket naming rights deals and Cowboys Stadium has been one of the few in American pro sports without a corporate name. Now, though, over four years later, welcome to AT&T Stadium.

This is prompting all sorts of jokes about dropped receptions and the like. That sound you hear? Redskins fans switching to Verizon.

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