The pinkification of sports goes on, all for a good cause.
The University of Oregon football team will wear pink helmets, shoes, socks and gloves Saturday in a game against Washington State on the next-to-last weekend of Breast Cancer Awareness month.
Nike, which sponsors the No. 2-ranked Oregon team, made the announcement Thursday and the two have teamed up during October before. This is the first time, though, that pink helmets have been added to the mix.
The headgear is part of a fund-raising effort for the Kay Yow Cancer Fund, a charity named in honor of the late North Carolina State women’s basketball coach. Nike intends to auction 25 helmets, signed by former Oregon stars like Dan Fouts, Joey Harrington and Ahmad Rashad, starting Saturday.
“Cancer has touched so many lives and hopefully, together with Nike and the Kay Yow Cancer Fund, we can help create awareness and help raise money for the fight against women’s cancers,” Oregon coach Mark Helfrich said in a statement released by Nike. “It is an honor to join coach Yow’s team in a fight that unites us all.”