When it comes to expressing his views on Richard Sherman’s postgame rant, John Madden sounds more like a former NFL coach than a former TV analyst.

“I think it’s too much,” Madden said on “Madden Football” on Sirius XM radio. “To me, it was kind of embarrassing. . . . Kids are watching this, and kids copy the players. I have grandkids and I know that they do because I see them. If a player is wearing a certain color gloves, they have to have that color gloves. A player two weeks ago wore red shoes, I had a grandson came to the game and he had to wear red shoes. The jerseys — they wear the jerseys and they copy everything those guys do. And to be a great one, they don’t know which things they should copy, and they think that’s how they have to play. I think if any apologies ought to be made, it ought to be to the kids. That’s not the way we do it. . . . I thought it was embarrassing.”

Sherman apologized, particularly for making himself and not his teammates’ NFC championship-game victory the focus. “My teammates played such a great game, the stories should be about them,” he said Wednesday afternoon. “That’s the only thing I feel regretful about.”

Madden agreed.

“He took away a lot from the other players on his team,” Madden said. “Guys played their butts off, guys coached their butts off, and pass rushed and tackled and special teams, and then it got to be all about one guy. In a team sport, that’s wrong.”