Really, this is all about Stephen Colbert. (Julio Cortez / AP)

Super Bowl XLVIII isn’t about the weather in New Jersey on Feb. 2. Or Peyton Manning. Or Richard Sherman. Or halftime entertainment. It’s about Stephen Colbert, who’s in a commercial for Wonderful Pistachios.

Duh.

Comedian Stephen Colbert will star in Wonderful Pistachios's 2014 Super Bowl ad. (Wonderful Pistachios)