The Washington Post

CarMax slow claps for the Super Bowl

The Product: CarMax

The Premise: A man whose decision to use CarMax is met by a slow, rousing round of applause.

The Punchline: Some unexpected clapping from a bear, a lawn cherub, and a cameo from “Rudy” actor Sean Astin, is barely enough to keep our attention.

The Verdict: As a cinematic device, the slow clap to the tune of a triumphant orchestral swell is rather tired. But a merely meh commercial is transformed into a better one by — what else? — puppies. CarMax’s online-only commercial is a shot-for-shot remake that subs in dogs for humans and barking for clapping, and is even more entertaining.

Correction: A previous version of this post misidentified “Rudy” actor Sean Astin, who has a small cameo.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Next Story
Maura Judkis · February 2, 2014

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.