The Product: Chevy Silverado

The Premise: A rugged-looking gentleman takes a bull on a road trip. The ad seems like a super-serious dose of farmland and Americana until they cue the music, which is Hot Chocolate’s “You Sexy Thing.”

The Punchline: The bull is offloaded into a field of cows and hello, ladies. The bull licks his lips as he surveys his prospects.

The Verdict: At last, a rancher-and-his-truck commercial that doesn’t take itself so seriously.


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