Chevy Silverado’s bovine romance Super Bowl ad

The Product: Chevy Silverado

The Premise: A rugged-looking gentleman takes a bull on a road trip. The ad seems like a super-serious dose of farmland and Americana until they cue the music, which is Hot Chocolate’s “You Sexy Thing.”

The Punchline: The bull is offloaded into a field of cows and hello, ladies. The bull licks his lips as he surveys his prospects.

The Verdict: At last, a rancher-and-his-truck commercial that doesn’t take itself so seriously.


See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.

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Maura Judkis · February 2, 2014

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