David Beckham stars in H&M's Super Bowl ad. (H&M)

The Product: H&M men’s underwear

The Premise: In a pre-Super Bowl campaign, H&M asked America to vote: Should David Beckham wear underpants, or should David Beckham not wear underpants?

The Punchline: No underpants.

The Verdict: Well, how about that? The first objectifying Super Bowl commercial of the night is ogling a man’s body, not a woman’s.

See more Super Bowl commercials on Post TV.