Jaguar shows why it's good to be bad in the company's Super Bowl ad. (Jaguar)

The Product: Jaguar F-Type Coupe

The Premise: A 007-esque sequence of events explores why British actors are always typecast as the bad guys in thrillers. Actors Ben Kingsley, Mark Strong and Tom Hiddleston make an appearance.

The Punchline: “It’s good to be bad,” says Kingsley, and you half-expect him to follow it with a hearty, villainous muahahahahahaha.

The Verdict: Stylish and cinematic, but the kind of bad guys that stand out on Super Bowl Sunday are more of the pint-sized Darth Vader variety.

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