The car manufacturer plays on the concept of perception versus reality in this ad inspired by the film, "The Matrix" featuring Morpheus. (Kia)

The Product: Kia

The Premise: Laurence Fishburne returns as Morpheus from “The Matrix,” moonlighting as a valet at a fancy restaurant. When an attractive couple approaches, he presents them with an echo of the movie’s choice: Blue key, or red key? Red, he says, will make them “Never look at luxury the same way again.”

The Punchline: They take it, of course, and some weird Matrixy things start to happen — flying cars, exploding streetlights. It’s all to the unexpected tune “Nessun Dorma,” from the opera “Turandot.”

The Verdict: One hopes they tipped him well.

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