The Washington Post

Kia enters the Matrix in its Super Bowl commercial

The car manufacturer plays on the concept of perception versus reality in this ad inspired by the film, "The Matrix" featuring Morpheus. (Courtesy of Kia)

The Product: Kia

The Premise: Laurence Fishburne returns as Morpheus from “The Matrix,” moonlighting as a valet at a fancy restaurant. When an attractive couple approaches, he presents them with an echo of the movie’s choice: Blue key, or red key? Red, he says, will make them “Never look at luxury the same way again.”

The Punchline: They take it, of course, and some weird Matrixy things start to happen — flying cars, exploding streetlights. It’s all to the unexpected tune “Nessun Dorma,” from the opera “Turandot.”

The Verdict: One hopes they tipped him well.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts.



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Maura Judkis · February 2, 2014