Toyota teams up with Muppets, Terry Crews for Super Bowl ad

Toyota shows off some serious star power in its Highlander Super Bowl ad, "Joyride." (Courtesy of Toyota)

The Product: Toyota Highlander

The Premise: Terry Crews is driving along a dusty road when he comes upon a broken down bus. When he stops to offer aid, the Muppets of Electric Mayhem pile into his car and take him on a weird, wonderful trip — through a old ladies’ bingo game, a winery, a parade, and more. It’s all to the tune of a new Muppet jingle, “We Ain’t Got No Room for Boring.”

The Punchline: Boring old Terry Crews starts to loosen up a bit — perhaps a bit too much, as his neighbor Kermit finds him shirtless and wild-eyed, with a tie around his head, singing his Muppet song. Was it all in his head?

The Verdict: When you think about it, this is the kid-friendly version of the Bud Light commercial that takes one man on a surprising, celebrity-packed day of adventures. Except these celebrities are puppets.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.



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Maura Judkis · February 2, 2014

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