The Washington Post

WeatherTech’s can-do Super Bowl ad

The automotive floor mat manufacturer explains why they didn't listen to the experts who told them "You can't do that" when it came to growing their business in the U.S. (Courtesy of WeatherTech)

The Product: WeatherTech auto floor mats

The Premise: Businessmen and women told WeatherTech that they couldn’t build a factory to manufacture their floor mats in America, with American workers.

The Punchline: But they did it anyway!

The Verdict: Did someone tell them they weren’t allowed to make a funny Super Bowl commercial, too? Seems like they took that advice to heart.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts.



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Maura Judkis · February 2, 2014