Ever so quietly, the price Nike charges for NFL jerseys has gone up.
The manufacturer raised the prices on the two highest tiers of jerseys April 1, a fact that it did not announce. An Elite jersey, the one closest to what a real player wears, now sells for $295, up from $250 according to ESPN. The Limited jersey went from $135 to $150.
Seventy-five percent of jerseys sold are the third-tier Game jerseys and those will remain at $100, minimizing the impact most fans will feel. Still, the increase is steep and the NFL says cost is determined by Nike, which is in the third year of its five-year deal with the league.
“When you have a monopoly, you can charge whatever you want,” Matt Powell, analyst for SportsOneSource, a sports marketing retail tracking firm, told ESPN’s Darren Rovell.