NBCUniversal and the Olympics see no reason to break up their partnership. In a new deal announced today, NBCU will pay $7.65 billion to sew up broadcast rights in the United States to the Games through 2032.
The International Olympic Committee announced that the deal from 2021 through 2032 will extend across all media platforms, including free-to-air television, subscription television, internet and mobile (and some that probably haven’t been imagined yet). The agreement includes another $100 million signing bonus to be used for the promotion of “Olympism and Olympic values,” NBC said in a press release, between 2015 and 2020.
The deal extends one of the longest-lasting partnerships in sports. NBCU already had the Olympics locked up through 2020 (including 2016 in Rio de Janeiro, 2018 in PyeongChang and 2020 in Tokyo).
“This is one of the most important days in the history of NBCUniversal,” the company’s CEO, Steve Burke, said. “The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades.”
By 2032, NBCU will have covered a total of 23 editions of the Olympic Games and, barring another pink-eye outbreak, Bob Costas will probably still be in the anchor chair.