“The parties also have agreed that in the unlikely event that the company’s agreement for the `NFL Sunday Ticket’ service is not renewed on substantially the terms discussed between the parties, AT&T may elect not to consummate the merger,” the companies said in a government filing (via the Los Angeles Times). As long as DirecTV uses “its reasonable best efforts” to keep the package, AT&T would not have cause for legal action if “Sunday Ticket” is not renewed.
“Sunday Ticket” lost some of its oomph with the creation of the RedZone channel, which shows scoring plays from every game on Sunday, but it’s still going to cost AT&T/DirecTV dearly. The price tag, according to the Times, may rise to $1.4 billion next season, with four-percent annual increases thereafter. All of which will make the NFL the big winner.