Adidas is one tricky sports apparel company. The outfitter pulled a prank on players from the Dutch soccer team Ajax by showing them fake, mostly ugly, kits and secretly filming it. The hope was to capture some wild reactions, but the result is, well, that was predictably Dutch. They’re so mellow about it!
To be honest, I like kit with the tulips on it…
Perhaps the biggest lesson here, however, can be learned from Pepsi and Jeff Gordon. Now, THIS is how you get a reaction from a prank.