The Jacksonville Jaguars have been at the forefront of luring fans into their stadium for the express purpose of not watching the Jacksonville Jaguars. Last year, for instance, they introduced the Fan Cave, which is basically a sports bar with the world’s worst beer specials, created for the express purpose of not watching the Jaguars while still buying a ticket for a Jaguars game. They also broadcast the NFL Red Zone channel on one of their scoreboards during the game, because anything is better than watching the Jaguars.

Now they’ve taken Jaguars-ignoring to a new level, all for the low, low price of $12,500 a game. From ESPN:

Jacksonville Jaguars fans will be able to watch a game this season while sitting in a pool inside the stadium.

The team has taken out 9,500 seats in the north end zone and is replacing them with a two-level party deck space that includes two pools and 16 cabanas complete with plush furniture.

Companies or fans can rent out one of the four poolside cabanas on the first level for $12,500 a game, or $250 per person. The package includes 50 tickets and is all-you-can-eat and drink. Wine and beer will be served up until the third quarter, as is the case with the rest of the stadium.

A similar package of 20 tickets on the upper level of the party deck, that does not include pool access, costs $3,000 a game, or $150 per person.

Hmmm, taking out seats to build at party deck. This seems strangely familiar.