(Franck Fife/AFP/Getty Images)

Sky Sports 5, a new channel promising to screen up to 600 live matches from European soccer leagues in Spain, Italy and the Netherlands, scored a pretty face to help with its marketing — David Beckham. The network chose Beckham as the face of its British marketing campaign because he has played in professional leagues in Spain, Italy and France, the Hollywood Reporter writes. Also, they chose him because he’s David Beckham.

Beckham told Hollywood Reporter:

“Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers. Sky Sports 5 will offer all the drama and excitement that European football has to offer and I’ll certainly be gripped.”

The channel, which will air hundreds of games from Spain’s La Liga, the Coppa Italia, the UEFA Champions League tournament and the Netherlands’ top division Eredivisie, is set to activate on June 12 for Sky Sports viewers and have a full-scale launch on August 12.

Are you sold?

Well, too bad if you’re in the United States. Unless you have a big ol’ satellite dish in your back yard, cable providers, as well as small dish providers like DirecTV and DishNetwork, don’t offer SkySports.