Designer Tory Burch unveiled a line of new luxury Fitbit accessories

(Associated Press)

Tired of your plain, boring-looking Fitbit bracelet? Jazz it up! That’s what designer Tory Burch is betting Fitbit folks will want to do. The luxury brand released its high-end Fitbit Flex accessories collection this week. Burch said in a press release via Digital Journal:

“Wearable technology is an exciting new category and we’re thrilled to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that is versatile enough to go from day to evening.”

So far, the accessories collection is limited, but maybe so is the market for those who want to drop their cash on an accessory for their accessory.

In any case, though, the Tory Burch collection is currently offering a matching brass bracelet and pendant, as well as patterned silicone wristbands for those who want to maximize the minimalistic design of the activity and sleep-tracking technology. Prices range from $38 for the silicone designs to $195 for the metalwork. The Fitbit itself costs $99.95.

Check out the goods:

Do you like them?

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.



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Matt Bonesteel · July 16, 2014

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