Come to think of it, that’s a Seahawk color, isn’t it? (Mark Davis/Getty Images)

Marshawn Lynch famously doesn’t get worked up about a whole lot, especially when it has to do with publicity. Apparently, one of the few things that does excite him is Skittles getting royally slimed.

The Seahawks running back had the most surprising moment of Nickelodeon’s Kids’ Choice Sports awards show Thursday. It’s not surprising that a sports star got enveloped in green slime on the telecast; that’s part of Nickelodeon’s branding, and host Michael Strahan took a dousing minutes into the telecast. But the fact that the typically low-key Lynch not only got slimed, but did it in such a over-the-top way, was unexpected.

Lynch was called upon to help announce an award. It turned out that his role was to start backstage, grab the trophy (a modified football), and then use some running back moves to get it to the other presenter, actress Tia Mowry-Hardrict. Lynch juked a crew member, knocked a couple more out the way (in an obviously staged manner), then sprinted onto the stage, where an end zone awaited. An end zone filled with slime. That he leapt into.

Here, see for yourself:

(Mark Davis/Getty Images)

(Kevin Winter/Getty Images)

Properly slimed, Lynch was able to hand gold medal-winning gymnast Gabby Douglas her award for being “Queen of Swag.”

(Mark Davis/Getty Images)

All in all, a magical moment, as these things go. Especially because it seemed so out of character for the player nicknamed Beast Mode.

This is a guy who spent the league-mandated Super Bowl media day dressed like the Unabomber, all the better (in theory) to avoid the press.

That was the day Lynch gave the world his memorable phrase, “I’m just ’bout that action, boss,” in a response to Deion Sanders about why he seemed so camera-shy.

Indeed, this is a guy who skipped the champion Seahawks’ visit to the White House. Why? Well, it wouldn’t be like Lynch to elaborate, so it was left to his mother to explain: “He just said he didn’t want to go.”

On Wednesday night, Lynch caused some merriment in the Twitter-verse when a screen grab went around showing Lynch to be easily the most uninterested member, in both garb and posture, of the audience at the ESPYs.

Heck, he couldn’t even be bothered to join his teammates on stage after they won the award for best team.

So, there’s little doubt that Marshawn Lynch is that rare star athlete who would much rather avoid the spotlight. But apparently he’d rather not avoid an elaborate, nationally televised sliming.