The Louisville mascot will never graduate. (Garry Jones/AP)

Update: This article originally attributed the “Never Graduate” slogan director to the University of Louisville. The slogan actually belongs to ESPNU.


It’s hard to tell if the University of Louisville’s partnership with ESPNU and its “Never Graduate” slogan is urging Cardinals fans to stay in school or never go. Either way, it’s not exactly greatest addition to a go-team bumper sticker.

Really, if there’s one slogan Louisville marketers should not want the schools sports fans to remember, it’s “never graduate.”