The Detroit Lions have the NFL’s most overpriced beer, Forbes says

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One day after Forbes released its annual list of the most valuable NFL teams, it came out with a list that’s probably far more important to fans: Its list of the teams with the most overpriced beer.

To determine the winner (loser?), Forbes took the cost of the cheapest 16-ounce pour at each NFL stadium and compared it to prices at grocery stores in each NFL city. The team with the highest markup was determined to have the most overpriced beer.

The winner? The Detroit Lions, who have the gall to charge $8.50 for a 16-ounce beer (53 cents per ounce), a 765 percent markup over local grocery store prices. Detroit also took first prize in terms of price per ounce, along with the Dallas Cowboys, who also charge $8.50 for a 16-ounce pour.

The Jacksonville Jaguars — who will do all sorts of things to get people into their stadium — have the NFL’s least-overpriced beer, Forbes found. A 16-ounce beer at a Jaguars game will “only” set you back $7, or triple the price per ounce of beer at Jacksonville supermarkets.


1. Detroit Lions (765 percent markup over local grocery store prices)

2. Seattle Seahawks (710 percent)

3. Oakland Raiders (693 percent)

4. Chicago Bears (680 percent)

5. Indianapolis Colts (649 percent)

6. San Francisco 49ers (626 percent)

7. Buffalo Bills (614 percent)

8. Tennessee Titans (594 percent)

9. New York Jets/Giants (592 percent)

10. Dallas Cowboys (583 percent)

* Because of local regulations, Forbes says it couldn’t find market prices for grocery-store beers in the following NFL areas: Arizona, Baltimore, Minnesota, New England, New Orleans, Philadelphia and Pittsburgh. Those teams are not on the list. But, as Forbes notes, “had we compared the Ravens to Washington, DC’s market prices, the team would rank among the better bargains for beer in the league.”

After spending the first 17 years of his Post career writing and editing, Matt and the printed paper had an amicable divorce in 2014. He's now blogging and editing for the Early Lead and the Post's other Web-based products.



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Marissa Payne · August 21, 2014

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