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Michael Jordan takes in Roger Federer’s U.S. Open match, joins him in selling Nikes

(Elsa / Getty Images)

Ordinarily, an athlete be nervous with his boyhood idol watching him play. Especially now that the idol is sort of his boss.

But Roger Federer was unfazed, winning his first-round U.S. Open match in straight sets and wearing new personally branded, hybrid Air Jordan 3 shoes. Federer won, 6-3, 6-4, 7-6 (6-4) and all Marinko Matosevic could do was participate in the show.

“I want to be like Mike!” he yelled, pointing to Jordan.

It was solidly entertaining and a good excuse to promote the shoe, a collaborative effort that, in a happy coincidence, is now on sale online.

“I know nothing about tennis,” Jordan admitted in an ESPN interview. “He’s a good athlete. I know he played basketball a bit.”

Is it the shoes? Roger Federer would say yes. (Reuters)

He even got to see Federer, who’d proudly posted a selfie with his new bestie on Monday, display a little razzle-dazzle with a between-the-legs shot.

(Courtesy Cork Gaines)

(Courtesy Cork Gaines)

“It’s just amazing having Michael here,” Federer said afterward. “Growing up he was my big sporting idol. … Having him here is unbelievably special, and the collaboration is unique, so I love it.”

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.



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Marissa Payne · August 27, 2014

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