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Richard Sherman designed some sunglasses for Neff and is selling them with the help of a llama


Seattle Seahawks cornerback Richard Sherman. (Marcio Jose Sanchez/AP)

Want some new gear to go along with your Richard Sherman “You mad bro?” rubber bracelets? You’re in luck. The Seattle Seahawks cornerback has teamed up with the lifestyle brand Neff to release a pair of sunglasses so unique, they actually look pretty good on a llama. And if you think that sentence doesn’t make any sense, wait until you see the adds for Sherman’s shades, which dropped today. You ready, bro?

Reminiscent of the weird ad recently by Madden 15 last month, the Neff spots, made by Three Point Stance, offer a similar mix of absurdity, humor and that viral-ready oomph necessary to capture the kids’ attention. Neff is hoping the Sherman-designed “Brodie” sunglasses will catch on, too.

“[It was] such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true,” Shaun Neff, the brand’s founder, said in a press statement of teaming up with Sherman.

Sherman, meanwhile, also seems pretty thrilled about the partnership.

“Looks like the truth is out!” Sherman said in the release. “I Want to thank Neff for the opportunity to give my main man Spartacus some face time! And yes, my Brodie shades are so clean that they look good on anyone or anything!”

As to what Spartacus thinks, it turns out he’s a llama of many words, at least on Twitter. Coincidentally, the llama got his very own Twitter account today.

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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