Considering the much-talked-about “climate” surrounding the NFL right now, this might be a blessing in disguise for Microsoft: NFL announcers have continually referred to the “Surface” tablets donated by Microsoft that ever coach has on the sideline this season as “iPads.” Per the Los Angeles Times:
The confusion over the Surface tablets began during Week One of the season, when Fox commentator John Lynch told viewers that New Orleans Saints quarterback Drew Brees was “not watching movies on his iPad” during a game. Lynch made things more awkward when he then said players had “iPad-like tools.”
A similar slip-up occurred on “Monday Night Football” last week when ESPN’s Trent Dilfer wondered how long it took Cardinals assistant head coach Tom Moore “to learn how to use the iPad.”
And at Sunday’s game between the San Diego Chargers and the Seattle Seahawks, a local television announcer balked when told the teams were using Surface devices.
“What? I thought it was an iPad,” he said.
So much for the $400 million dollars, according to Business Insider, that Microsoft paid to have its tablets in the hands of every prominent NFL coach and player this season.
Microsoft has got a plan, though.
“Despite the majority of our friends in the booth correctly identifying the Surface on NFL sidelines, we’re working with the league to coach up a select few,” a Microsoft spokesman told the L.A. Times.