Talk about making lemonade out of life’s lemons. Dallas Cowboys running back Joseph Randle, who was fined after his embarrassing arrest for shoplifting underwear and cologne last week, has gotten an endorsement deal out of the incident.

MeUndies will pay Randle — and supply him with enough product that he shouldn’t have to shop for a while. That should help him cover the $29,500 he was fined by the Cowboys. Randle was charged with misdemeanor Class B theft of $50-$500 after being caught lifting a two-pack of Polo underwear and a Gucci Guilty Black cologne tester at a Frisco, Texas, Dillard’s. His new deal with MeUndies will include a donation of underwear and basic apparel to children in need and he’ll speak at Dallas-area schools and charities about learning from mistakes.

“Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need,” Dan King, the head of marketing and business development, told ESPN. “As a young company, MeUndies is faced with difficult challenges all the time. It’s up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business and those lessons are applicable in all walks of life.”

Randle, who was released on writ bond after his arrest, was fined a full game check, the most allowed under the collective bargaining agreement.

“There is no excuse for my mistake last week, and I take full responsibility for my actions,” Randle said. “I let down my coaches, teammates, and family. My agent and I have spent a lot of time looking for ways I can turn my situation into a learning experience for young people.

“Partnering with MeUndies allows me the opportunity to give back to others less fortunate than myself, and spread a positive message of not making the same mistake twice.”