Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris will all be in Super Bowl XLIX on Feb. 1. Well, sort of. They won’t be on the field, but they will be on your TV during the commercial breaks. The five former NFL players are the stars of a new series of ads for, a cloud-based web development platform aimed at small business owners.

Dubbed the #ItsThatEasy campaign, the ads show the retired players all pursuing new, and often humorous careers outside of football with the help of the product. The idea is, hey, if these guys can figure it out, so can you.

“NFL legend or not, any business owner should be able to easily get their business online, just the way they want it,” chief marketing officer Omer Shai said in a press release.

Check out a sneak peek of T.O.’s new pursuit alongside celebrity chef Matty Matheson.