(AP Photo/Doug Benc)

Oregon has this thing where the home fans at Autzen Stadium sing “Shout” after the end of the third quarter. They seem to take it pretty seriously.

Well, if the Ducks defeat Ohio State in Monday night’s national title game, the nation will get a taste of this tradition, thanks to Nike.

Here’s John Canzano of the Oregonian:

Nike is busy plotting a tribute to Oregon football that may or may not see airtime depending on the outcome of the national title game against Ohio State.

A few former Ducks players said Nike put together an Isley Brothers “Shout!” tribute television commercial that will feature a line of prominent former Oregon football players. The commercial was filmed over the last couple of weeks. Nike secured the commercial airtime prior to the Rose Bowl.

Look for ex-Ducks Joey Harrington, Dan Fouts, Anthony Newman among a long line of others in a special 60-second commercial that is slotted to air in the first commercial break after the national title game is decided — but only if Oregon wins, I’m told. Modern Family star Ty Burrell will also appear in the commercial.

Burrell received his undergraduate degree from Oregon, which has had a long association with Nike. Its co-founder and chairman, Phil Knight, graduated from Oregon and has been a major donor for the school’s athletic programs.

Ohio State also is a Nike school, so one would assume that the company has a Buckeyes-themed ad ready to roll in case they end up on top. The winner also will get the full mural treatment in Dallas, courtesy of Nike.