Insurance giant Nationwide has hit high notes in the past when it comes to its advertisements. Whether it’s Denver Broncos quarterback Peyton Manning serenading his chicken parmesan with the familiar “Nationwide is on your side” jingle’s tune, or Mindy Kaling getting goofy with Matt Damon, most people either love the ads or at least tolerated them. But then came Sunday’s Super Bowl ad, which aired during the second quarter of the game.
— Nationwide (@Nationwide) February 2, 2015
Nationwide alluded to a child’s death in a scary commercial warning parents of the dangers of household accidents. It did not go over well, although #MakeSafeHappen did trend on Twitter, just probably not for the reasons the company wanted.
— Sandi Krakowski (@sandikrakowski) February 2, 2015
I guess I won't be watching the Superbowl Halftime show. I'll be too busy babyproofing my house #makesafehappen
— Junaid Siddiqui (@FreakySiddiqui) February 2, 2015
— Lisa Amore (@lamore) February 2, 2015
— Brett Hughes (@Brett_Hughes) February 2, 2015
As the Internet likes to do, however, it ended up turning everyone’s frown upside down with some pretty stellar jokes about the entirely unfunny ad.
— Dom Garrett (@DomGarrett) February 2, 2015
Nationwide went from chicken parm to dead kids…. pic.twitter.com/ySEGSFK5nr
— Kelleesi (@Nilkski_) February 2, 2015
Everyone's reaction to that Nationwide commercial pic.twitter.com/KI1PHnUn1G
— The Walking Dead (@NewsOfTheDead) February 2, 2015
Nationwide says "Enjoy the Halftime Show!" pic.twitter.com/VGesJZBWlN
— Dan O'Donnell (@DanODradio) February 2, 2015
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