WWE CEO Vince McMahon is 69 years old, but he looks like he could beat up Dwayne “The Rock” Johnson if he wanted to. Either the editors went to town with Photoshop or HOLY COW! Those are really the only two explanations that can describe what the pro wrestling promoter looks like on the March cover of Muscle & Fitness magazine.

The picture made its way around the Internet  by the time McMahon tweeted out the image on Tuesday afternoon, sparking many discussions about how McMahon achieved and now maintains his musculature. Steroids were brought up by numerous commenters on social media sites such as Reddit and Twitter, but McMahon, who in 1994 admitted to taking steroids himself when he was famously accused of providing the drugs to WWE wrestlers in the ’80s and ’90s, today attributes his physique to a totally legal, but awesomely vigorous workout plan.

WWE and Muscle & Fitness have a close relationship. McMahon’s real-life son-in-law Triple H is an editorial adviser to the magazine, which has featured several WWE personalities on its covers. In December, H and wife Stephanie McMahon (daughter of Vince McMahon) landed the cover.