Steven Jackson wants your help.

The former NFL running back, who became unemployed when he was released by the Atlanta Falcons this offseason, is looking beyond his own situation, however.  Jackson isn’t the only running back who feels underappreciated as NFL offenses stress the passing game and the guys who tote the pigskin are often replaced by the time they’re in their early 30s. He is, though, doing something about it.

Through the Steven Jackson Foundation, he created Savetherunningback.com, a website dedicated to the craft elevated by guys like Jim Brown, Walter Payton and Barry Sanders. Part of his effort is a new video in which, with a dash of humor, he takes his message about an endangered species straight to the house.

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“Thing is, I wanted to be Walter Payton all of the time,” Jackson says, speaking over the gentle notes of a piano. “Not some of the downs, not half of the downs, but all of the downs. That’s why I’m speaking out for running backs across the sport.”

He has a form fans can use to email teams asking for more running plays for their favorite RBs. For $19.99, there are “I ♥ RB” and “#STRB” T-shirts.

Proceeds go to help a good cause, other than running backs. His foundation promotes education and healthy living for youth.

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