Things went from bad to worse for controversial mixed martial artist Jon Jones on Wednesday. After being stripped of his UFC title on Tuesday following his arrest in New Mexico for his alleged involvement in a hit-and-run incident, the light heavyweight lost his Reebok sponsorship on Wednesday.

ESPN’s Darren Rovell first broke the news via Twitter on Wednesday, noting this is the second sponsorship deal the athlete has lost in eight months. The first was with Nike, although Jones said (via that the August 2014 parting with the sports apparel company was mutual.

The Reebok breakup was definitely not mutual. Per a statement from the company posted on, the company noted “in light of recent events, we’ve made the decision to terminate our contract with Jon Jones, effective immediately.”

Unlike Nike, which doesn’t have a big stake in MMA sponsorships, Reebok does. The company signed a deal with UFC in December to have fighters wear Reebok uniforms in the Octagon. Two weeks later, the company inked fresh deals with UFC bantamweight champion Ronda Rousey and Jones. The former, who is quickly becoming one of the most marketable faces in both sports and entertainment, is working out swimmingly; the latter, obviously, is not.

Jones is currently facing a felony charge pertaining to the alleged hit-and-run incident that occurred in Albuquerque on Sunday. Police say Jones ran a red light and hit a car driven by a pregnant woman before fleeing the scene. The woman reportedly broke her arm as a result of the crash. Jones turned himself in on Monday and was released on a $2,500 bond. He had his first court hearing on Tuesday.

UFC issued a statement on Tuesday, indefinitely suspendingJones and stripping him of his title, which he most recently defended against challenger Daniel Cormier in January. The promotion also alluded to “other violations of the Athlete Code of Conduct Policy” as reasons for Jones’s indefinite suspension.

Albuquerque authorities reportedly found traces of marijuana in Jones’s car, which may have been enough to trigger a UFC conduct violation, especially in light of Jones’s history with drugs. In late January, UFC fined Jones $25,000 after a drug test showed traces of benzoylecgonine, the main metabolite in cocaine, in the fighter’s system.

Daniel Cormier (15-1 MMA, 4-1 UFC) will replace Jones (21-1 MMA, 15-1 UFC) at next month’s UFC 187 pay-per-view against No. 1 contender Anthony Johnson (19-4 MMA, 10-4 UFC). The winner will get the light-heavyweight belt.