When it comes to his latest commercial, LeBron James’ fifth straight appearance in the NBA Finals is a feat unaccomplished since the glory days of the Boston Celtics nearly a half-century ago seemed worthy of special treatment and that’s just what the Cleveland Cavaliers’ star got from Beats by Dre.

The 30-second spot shows James puttin’ on the Ritz — and his snazzy headphones, too.

James made a killing of $30 million in cash and stock when Apple paid $3 billion for Beats with Beats, you will recall.Miami Heat superstar LeBron James made more than $30 million in cash and stock when Apple paid $3 billion for Beats Electronics, according to reports last year. It was a sweet payout on the small stake he made in the company in 2008.