Now that I’ve got the “taking his talents” joke out of the way in the headline, The Wrap is reporting that NBA star LeBron James has signed a production deal with Warner Bros. to develop movies, TV shows and digital content for the studio. James will partner with Maverick Carter, his longtime business guru, to form a production company called SpringHill Entertainment.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Warner Bros. chief Kevin Tsujihara, a Golden State Warriors fan, said in a statement per The Wrap. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
James has drawn nearly universal raves — Charles Barkley excepted — for his performance in the recently released “Trainwreck,” and there has long been speculation that he’ll appear in a reboot of “Space Jam,” the 1996 movie in which Michael Jordan was out-acted by both Bill Murray and Bugs Bunny. Fueling the speculation, Warners recently re-upped its “Space Jam” trademark.
Warner Bros. filed new trademarks for "Space Jam" last month. Today announced deal with LeBron James. pic.twitter.com/WaZ33sXCsY
— Alex Weprin (@alexweprin) July 22, 2015
ESPN’s Darren Rovell says it isn’t happening.
Warner Bros not commenting on if new content deal with LeBron includes Space Jam II. I wouldn't bet on it.
— Darren Rovell (@darrenrovell) July 22, 2015