“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Warner Bros. chief Kevin Tsujihara, a Golden State Warriors fan, said in a statement per The Wrap. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
James has drawn nearly universal raves — Charles Barkley excepted — for his performance in the recently released “Trainwreck,” and there has long been speculation that he’ll appear in a reboot of “Space Jam,” the 1996 movie in which Michael Jordan was out-acted by both Bill Murray and Bugs Bunny. Fueling the speculation, Warners recently re-upped its “Space Jam” trademark.
ESPN’s Darren Rovell says it isn’t happening.