Remember when the NFL and its teams could do no wrong, the golden days when seemingly every single thing they did hit exactly the right public relations note?
Those days haven’t been around for over a year and they show no sign of returning. Now, the Tampa Bay Buccaneers have come up with the idea of a RED channel, which it trumpets as “a bold, new movement aimed at changing the way female fans connect with their home team and own their individual football experience.” In addition to helping the ladies wrap their lil’ heads around the Xs and Os of the game, there will be plenty of style and makeup tips at a special Sept. 10 event at Raymond James Stadium. (Use your GPS to find it, ladies, or ask a guy for help. And don’t drive with the blinker on!)
Event highlights will include an “Insider’s Talk” with Buccaneers General Manager Jason Licht, surprise appearances from Buccaneer legends, gameday style tips from local area experts, and even a RED Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining.
RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.”
There are any number of reasons why this is a horrible idea. Women fans understand the game, they number about half of the NFL’s fan base and, in case anyone had forgotten, women fans reminded the NFL of their influence when they spoke out about its ham-handed way of handling domestic-violence incidents a year ago.
Predictably, RED was going over poorly.
— Julie Brannagh (@julieinduvall) August 6, 2015
I am female, work in sports, have a good sense of fashion …and could school quite a few guys on the game. Bucs need a better PR person
— Tampa Bay HomeTeam (@TBHomeTeam) August 6, 2015
If you aren't seeing any women complain about the Bucs' RED program I gotta wonder about your timeline. IJS. There's plenty of em doing so.
— Stephen White (@sgw94) August 6, 2015
Acknowledging female NFL audience = good. Infantilizing with focus on home entertaining/fashion/food/education = bad http://t.co/cJaqFZrP5J
— Sigmund Bloom (@SigmundBloom) August 6, 2015
Congrats to the @TBBuccaneers on continuing the NFL's rich tradition of being incredibly condescending towards women.
— chil myers-15 day DL (@rich_roberts) August 6, 2015
@TBBuccaneers that's low. Don't treat women as if they are below men.
— skyler (@toewstrooper) August 6, 2015
@TBBuccaneers Women know the rules of sports. I know we've been busy making you nachos and getting you beer, but we've got the idea.
— Barbara S (@BarbasaurusLex) August 6, 2015
And then there’s the issue of the Bucs quarterback and his past issues at Florida State.
I for one cannot wait for the RED Profile of Jameis Winston http://t.co/VKymW799cj
— Mina Kimes (@minakimes) August 6, 2015