Stephon Marbury hasn’t played in the NBA since 2009, but over the past few years, he’s managed to stay somewhat in the public eye here in the U.S. by building a legendary basketball career in China. We’ve heard about him leading the Beijing Ducks to multiple championships, seeing a statue built of him in that city and even starring in a musical — about himself.
Now we get some news that should conjure up memories of the point guard’s Knicks tenure. Marbury recently announced, via Instagram, that he is bringing back his “Starbury” line of shoes.
With the caption, “COMING SOON,” Marbury posted these images, among others:
Hmmm, I wonder where these are being made? Truth be told, though, the original Starbury line represented an admirable effort to provide shoes and clothing that offered NBA cachet at vastly lower prices than big-name apparel.
Marbury launched the product line in 2006, just before his second full season with the Knicks. Partnering with the Steve & Barry’s clothing chain, Starbury shoes sold for under $15, about 10 percent of what many NBA player-endorsed sneakers cost, with items such as shirts and pants similarly priced.
At the time, the guard drew on his experiences growing up poor in Brooklyn. “Anybody who grew up in a household with a lot of brothers and sisters, they know how it is as far as, you know, everybody wearin’ the same sneakers – hand-me-downs,” he told the “Today” show in 2007.
However, the enterprise crashed in 2009, as Steve & Barry’s went out of business and Marbury’s NBA career flamed out. He has done well to embrace a second act in China, and now it appears that the player who liked to refer to himself as “Starbury” is ready to test the markets again.