Even though a number of people had trouble with the NFL’s mostly online-only broadcast of the Bills-Jaguars game on Sunday morning, and even though the two teams that played in the game are mediocre at best, the league’s first-ever online broadcast was a success, by just about every metric.

As reported by John Ourand of Sports Business Daily, Yahoo received 15.2 million unique viewers and 33.6 million streams for Sunday morning’s game. For comparison’s sake, when translating these numbers to actual viewers, it would be slightly worse than a “Thursday Night Football” game on CBS/NFL Network but better than a “Monday Night Football” game on ESPN.

According to the league, an individual stream was counted if a viewer stayed and watched for more than three seconds. The 33.6 million streams far exceeded the 3.5 million that Yahoo promised to advertisers.

Ourand added that as much as 33 percent of the audience (more than 5 million viewers) came from 180 international markets.

And then there’s this: One three-hour football game garnered about 41 percent of the online numbers garnered by a three-week college basketball tournament.

Some more comparisons, via CNN:

The partners did not release any data for the simultaneous number of live streams. But if they surpassed 2 million, as the data indicates, then the Bills-Jaguars game is one for the Internet record books, if not the NFL’s.
CNN’s recent debates peaked with almost 1 million simultaneous live streams. Last season’s Super Bowl peaked with 1.3 million.
(Then again, those events were also shown on TV, and the vast majority of people chose to watch the traditional way.)

Per CNN, the NFL said Monday that it was “thrilled with the results.”

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