Sporting events are unpredictable, volatile, unscripted. That’s why we love watching them. That’s also, however, the perfect recipe for some social media failure. Sunday afternoon, @PostSports endured that.
Early in the Carolina Panthers-Seattle Seahawks second-round bout, it seemed appropriate to tweet one of our preview stories from earlier this week. It had done extremely well over the past few days, lingering among our most read stories, propelled by a straightforward headline: “The Seahawks are a nightmare matchup for the Panthers. Here’s why.” So, the logic goes, why not bring it back early in this game when strong interest would be there?
Sure, by the time the tweet was ready to go, the Panthers had jumped out to a very quick 7-0 lead. But that didn’t necessarily mean the Seahawks were out of it completely. As such, this tweet was sent at 1:13 p.m.:
Of course, as fate would have it, right as that tweet published (again, very early in the game), the Panthers were improbably scoring yet another touchdown, leading to a 14-0 first-quarter deficit for Seattle, Carolina’s so-called (by us, we readily acknowledge) “nightmare matchup.” This game kicked off at 1:05 p.m. — who would have expected a two-touchdown lead with 11 minutes 38 seconds remaining in the opening quarter?
So naturally, Twitter roasted us. Big time. Here are just a few of our favorites:
This necessitated an acknowledgement of sorts.
It only got worse as the Panthers kept piling onto their lead, eventually going up 31-0. I mean, even our writers were ragging on us at this point.
But again, in sports, anything can happen. The Seahawks made it a game in the second half, somehow even conjuring thoughts of an all-time comeback. They still fell, 31-24, but hey, our earlier tweet didn’t look quite as ridiculous at the end of four quarters as it did after two. And at least one of the Twitter users who busted our chops expressed some mercy.
Well, it happens to the best of us.