Super Bowl 50 wouldn’t be complete without candy-bar ads — and Snickers and Butterfinger will be represented on Feb. 7.
Snickers will be repped by its popular “you’re not you when you’re hungry” campaign. This time, the ad features the worst possible embodiment of Marilyn Monroe singing happy birthday to the Super Bowl.
The teaser is promising, but it won’t be easy to top the Abe Vigoda-Betty White version from 2010.
Butterfinger’s “Bolder than Bold” is edgier, with robotic piranhas and a giant bomb under the direction of Armando Bo, who co-wrote the 2015 Academy Award winner “Birdman or (The Unexpected Virtue of Ignorance).”